如何把难题转变成钱？
What is the criteria?
Given that the harder a problem, the greater the reward, the lesser the competition, the more uncertain resourcing for it is AND
The easier a problem, the lesser the reward, the greater the competition and the more certain resourcing is
Low hanging fruits would lie in the sweetspot between "too hard a problem" and "too easy a problem". Not too hard such that the resourcing is so uncertain. Not too easy such that the rewards make it so unworthwhile.
By resourcing I mean human resourcing. Why? Because astute humans organise all other resources, money included.
Monetising Problems
How do you monetise problems?
First of all realise that default problems are opportunities. And default opportunities are monetisable.
And be prepared to imagine that some of the most surprising problems are monetisable. For example, how do you monetise the problem of unhappiness? Answer: Bottle happiness -- that is basically what Coca-Cola has done. It has bottled glee.
How do you monetise value? Attach a currency value to it. And osmosis the value.
How do you monetise views? Create exchanges. That's what stock exchanges and foreign exchange dealers do. You sell your view on where a stock or currency's price is headed.
Can we monetise our views on which script-director-actor combination will do well and which we think won't? You bet -- create an exchange for the buying and selling of these views.
What blurs whether money can be made from doing this?
1. Absence of imagination and habitual perception that the solution will be executed weakly.
2. Some people make the world happen. More watch the world happen. Most wonder what happened. The "empty vessels makes the most noise" in the latter two groups.
How do you overcome that? Have it executed by industry experts with track record -- you've done enough by coming to this stage (i.e. reading this that no one seems to know, perceiving the problem, having the inner strength to be prepared to imagine there is a solution to it, thinking of the solution, assessing its sweetspotness and articulating the solution enough to organise resourcing (human + financial) for it -- all of which are mostly taken for granted by many around you).
Copyright Bala Pillai, 2002. Freely distributable with credit.
Bala Pillai bala@apic.net
如何把问题转变成钱？
短期的绝佳机会和货币化
作者 Bala Pillai, 悉尼 （http://www.ryze.com/go/bala）
什么是标准？
问题越困难，回报越丰厚，竞争越少，同时也有更多的不确定资源。
问题越简单，回报越少，竞争越多，同时有太多的确定资源。
短期的绝佳机会正静静躺在糖果堆中，在“太难”和“太简单”之间。不太难所以不会有太多不确定资源，也不会太简单和回报太少。
这里的“资源”指的是人力资源。为什么？因为精明的人类会组织和整合其他各种资源，包括钱。
货币化问题
你会怎样将问题货币化（将问题转为利益）？
首先要意识到把问题看成机会，机会就意味着利益。
准备好想象出那些另人吃惊的问题是可以赚钱的。 举个例子，如何把“忧愁”货币化？答案是，把快乐用瓶子装起来—那正是可口可乐所做的，把快乐做成瓶装的汽水。 如何把价值货币化？将它赋以一定的币值，并做到物有所值。 如何把观点货币化？创造交换。那就是股票交易者和外汇交易者等等所做的，出售自己对于股票和外汇价格趋势的观点。 我们甚至可以把自己对于非专业领域的观点转化成钱，比如说电影里面关于导演和演员一起才能完成的一些工作，你可以试一试，创造一次关于观点的交易。
那些因素阻止了这个过程？
1. 缺乏想象力和理解力会导致缺乏执行力。
2. 有的人改变世界，有的人看着世界改变，有的人并不知道世界在改变。而其中后面两种人往往最喜欢评头品足而不知道实干。
你怎样克服这些因素？ 让好的行业专家去执行——到了这一步你已经做得足够做了 (也就是说能看到别人所不知道的，察觉到问题，有足够的能力去想象并准备好去想象它的解决方法，评估它的价值，对它进行好的定位，组织足够的资源（人力+财力）去解决问题)
版权所有： Bala Pillai, 2002年 电子邮件： bala@apic.net
译者：吴科红， Email: wookehong@yahoo.com.cn
